Final evalution

In  what ways does your media product use, develop or challenge forms and conventions of real media products? In this slidehare link ( http://www.slideshare.net/jamesoz12345/evaluation-animatic )i have got two pictures of our characters along with too similar characters of existing films. We decided to dress both our main characters in a fashion that mad them easy for the audience to figure out their role in the narrative . Therefore the villain is dress in a scruffy manor with jeans and trainers making him quite intimidating and fitting the modern hegemony of a thug. The other character is dress very smartly making him look approachable and safe. Since the trailer is only two minutes we thought it was important to lay down the narrative as fast as possibe because we wanted to pack as much information into the two minutes and not have the audience still figuring out the basic narrative structure by the time the trailer is over.  The comparisons shown on the slide share show how the same character types have been used before using all the same horror conventions such as intimidating villain and the geeky smart victim. The audience will have previous experiences of these character types creating a hegemony of what they should look like and that is what we wanted our characters to fit.

In this slide share (http://www.slideshare.net/jamesoz12345/mise-en-scene-shots-evaluation )  we are showing how we used mise en scene to show narrative using well well known conventions and narrative themes. The first shot that we used mise en scene to effect the audiences understanding of the narrative was the car breaking down. According to todorovs theory ( http://www.slideshare.net/jamesoz12345/todorovs-narrative-theory-7535293 ) the car breaking down would be " the disruption of the equilibrium by some action ". Therefore this shot means that this is the start of the important narrative where equilibrium has been disrupted and the villain is being put in vunerable situations. This was an important shot in the trailer due to the realism of the situation and the audience can related to the situation therefore making them uneasy as they come to the realisation that this same situation could happen to them. The second shot is of the mysterious criminal in the rear view mirror. This shot is a scary shot and is aimed to get the heart racing. Again the audience can relate to the situation as everyone is constantly looking in the rear view mirror when driving however never is there a indimidating villain behind you. This made this shot scary and unexpected and the mise en scene of the rear view mirror as a non scary item has suddenly been changed to a tool of viewing the murderer therefore challenge the hegemony of a rear view mirror and making the audience now scared of it. The final show is the close up for the villain hand drenched in blood. This perticular piece of mise en scene is the classic horror theme and we decided to use it because blood is an instant stimulant for moral panic and increases the expectation for violence. Which we thought was the perfect ending for our trailer as it makes the audience want to see more and therefore the trailer wil appeal to them.

How effective is the combination of your main product and anxillary texts?

Via our research such as the questionnaire we were able to create a plan for what we had to include into the trailer to make it attractive to the audience. The questionnaire gave us all the answers we needed to guide our ideas into attractive ones. Our animatic ( http://www.slideshare.net/jimmyoz123/anamatic ) helped us to see if the narrative we choose would suit the background meaning if we thought the woods would suit the mood and the vibe of the narrative. The narrative also helped us decide who would play what character , however right from the start it was very obvious as jack played the villain very well and suited all the characteristics that we wanted to portray.  We already had an idea of the sound we wanted to use as the backing track before we actually sat down to compose it. We knew that it needed to be edgy and dark to suit the flow of the narrative. We had heard the same kind of music in other trailers of similar genre such as "The Strangers" and we wanted to re created that kind of vibe as best we could. Our poster and magazine combined really well as we had a constant continuity of colour and the narrative theme of the woods and mysterious storyline. the poster itself was alot darker than the magazine cover this was because we wanted to establish the genre strictly with the posterhowever interest the readers with a lighter and interesting picture giving away some of the narrative conventions such as the villain and the woods.

How did your research into genre contribute to your production work? Via our questionnaire we decided on the horror genre. The questionnaire gave us a detailed analysis of what our target audience really wanted to see. This mean't that we could pick the horror genre in confidence that there would be no problems with the audience.

How did your research into institutions and regulation of the medias influence your production work? Via the BBFC ( british board of film clasification  http://www.bbfc.co.uk/ ) we were able to identify the key content guidelines of what our film could include and still fit the desired classification which for us was a 15. We analized our trailer and saw that there was infrequent swearing and some modernate gore so it was obvious our film was acceptable for the 15 classifiaction.

What pre production planning techniques did you employ? where they effective and how did the help? We did vast amount of pre production planning such as our questionnaires , the anamtic and the storyboard amounght others however these three were major contributors to our final production. The questionnaire allowed us a detailed outline of what our audience wanted and therefore we could have confidence in the content we used. The anamtic and storyboard allowed us to see in brief how the final production would lay out and if it would suit the narrative. The storyboard changed abit going into the final production however this was benefitial to the production as it mean't new ideas were constantly being put into action.

How have you used audience feedback to influence your production work while still in progress? All of the audience feedback played a huge part in establishing our final ideas as the questionnaire gave us the structural guidelines of what oue audience wanted. the audience feedback via the group feedback session was vitally important as it allowed an outside judgement on the trailer and what they thought should be changed to make it more appealling and more crisp as a production. These changes included shortening shots which we not key to the narrative and making the shots containing texts language simpler and shorter making it easier for the audience to read and therefore maintaining rythem and flow to the trailer. Along with this we also got third party friends to view the trailer and ask what they thought and they agreed with all the changes we made to make the trailer more audience friendly. They also commented on how we represented the villain and thought that the contant transition between the villain and the victim was really powerful and drew them into the story. They also helped us how to end the film and agreed that the sudeen climax was an effective tactic.